Businesses didn't really care about design itself.
They cared about whether it helped them grow.
Whether it brought in customers.
Whether it generated sales.

— About

After university, I returned to Ireland and opened a small design and print studio in Cork. For the next seven years, I worked relentlessly - meeting clients, networking, building relationships and learning every aspect of running a business from the ground up.

I designed everything from flyers and signage to vans, interiors, menus, websites and branding systems. Along the way I naturally moved deeper into SEO, email marketing, web development and digital strategy - always trying to understand what actually drove commercial growth, rather than what simply looked visually impressive.

As each year passed, my company grew. I had offices, staff, clients and momentum; but eventually I started realising I'd only climbed the first rung of the ladder.

The business was growing, but it was still limited by geography, time and physical scale. The next stage of growing my business clearly existed online.

— About

Eventually, I decided to move the business online and spent the next six years travelling the world while running my design agency remotely. What started as an experiment quickly became one of the most important periods of my life.

I worked from more than 100 co-working spaces across 22 countries, constantly studying what it really took to sell online. Travelling opened my eyes to the full potential of the internet - but it also forced me to completely rethink how business worked.

It pushed me far beyond design. I became obsessed with understanding how businesses actually grew online, not theoretically, but practically. Either a marketing system worked or it didn't.

— India · teams, partnerships & investments

As the business continued growing, I hit another ceiling. There's only so far you can scale alone. To build something bigger, you need people. You need systems. You need structure. You need leadership.

That next stage of growth eventually brought me to India, where I relocated part of the business and began building partnerships and teams with incredibly talented people who shared the same ambition and work ethic.

I started understanding that real scale doesn't come from what one person can personally produce. It comes from vision, leadership, systems and bringing talented people together around a common direction. What I learned in India shaped how I've viewed business ever since.

— About

Eventually, after years abroad, I found myself wanting something different. At some point, travel stops being freedom and you begin wanting roots. Community. Home.
A bigger purpose behind the work itself.

I returned to Ireland and settled in Westport with the ambition of building my own co-working space and innovation hub called Bodhi, a place designed to help entrepreneurs and ambitious young business owners build companies from the ground up.

The idea came from my own experience growing up in Donegal and trying to figure out business on my own. I wanted to build the kind of environment I wish existed when I was younger.

In the Summer of 2020, I took over a large building in Westport and committed fully to the vision. Two weeks later, Ireland entered lockdown.

I hope to return to this goal one day.

— About

Not long after returning home, I was approached by Westport Estate and eventually became Head of Marketing for one of Ireland’s largest tourism projects.

That experience didn’t introduce me to the power of hospitality - I think I’d always understood that instinctively. I’ve always been drawn toward businesses built around people, atmosphere, experience and human connection.

What Westport Estate gave me was something different. It made me realise just how much value I could offer large-scale, complex hospitality businesses such as hotels, tourism projects and destination-led brands.

For the first time, all the parts of my background started merging together:
branding, sales, systems, storytelling, psychology, design, customer experience and business growth. Hospitality felt like the perfect environment for all of those disciplines to work together simultaneously.

Of course, my marketing skillset could probably be more lucrative in industries like tech, SaaS or finance. I could help software companies optimise funnels, improve conversion rates and scale advertising campaigns. But there’s always been something slightly clinical about those industries that never fully connected with me.

Hospitality is different because hospitality sits beside real life itself. Hotels, cafés, bars and restaurants are where people celebrate, reconnect, escape, fall in love, recharge and create memories. You’re not simply selling products. You’re selling emotion, atmosphere, experience and human connection.

And because people constantly evolve, hospitality constantly evolves too. One year it’s boutique stays and cocktails. The next it’s wellness retreats, surfing weekends or food experiences. Trends shift, tastes change, human behaviour evolves. Underneath all of this - is this fascinating challenge of understanding what people emotionally want, then translating that into experiences, stories, spaces and campaigns that genuinely make people feel something.

The more time I spent working within hospitality, the more I’ve realised how important these businesses truly are, particularly in rural towns and communities. A great hotel, café or restaurant does far more than generate revenue. It shapes the energy and identity of an entire place.

Hospitality businesses create life. That understanding began to shape the direction of a venture not yet created yet - Atlantic Advisory.

— About