I see this often with companies that sell high-value products or services online. Courses, memberships, programmes, or B2B services. Demand exists. People want what’s being sold. But when
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- Author: Paul Feeney
Your Marketing Isn’t Broken, The Way It’s Set Up Is
Why Sometimes a Busy Marketing Teams Still Doesn’t Grow Revenue.Most growing businesses don’t fail because of bad marketing. They fail because marketing is expected to work without the
Most Marketing Problems are Not Marketing Problems
Most marketing doesn’t fail because of poor ideas or lack of effort. It fails because the foundations aren’t in place.I’ve worked with large organisations where marketing teams were
Most Marketing Fails Before It Even Starts
I experienced this first hand while working with a large, traditional business.On the surface, everything looked fine.The organisation had a strong reputation, a well-known brand, and money being
Building a Seasonal Marketing System for Alliance Française
Industry: Education & Cultural OrganisationsLocation: Cork, IrelandFocus: Brand & Messaging, Website System Design, Seasonal Marketing Structure, Event & Programme MarketingThe ChallengeAlliance Française Cork runs year-round language courses while
Building a Scalable Brand Message for Shimmer Research
Industry: Wearable Technology & SensingLocation: Ireland (Global Market)Focus: Brand Strategy, Brand Identity, Product Sub-Branding, Sales & MarketingThe ChallengeShimmer Research is a world-leading company in wearable sensing technology. Their
From Local to Nationwide: Building a Lead-Driven Marketing System for McMonagle Marble & Granite
Industry: Construction & Stone FabricationLocation: IrelandFocus: SEO, Content Marketing, Lead Capture, Sales Funnels, Marketing System DesignThe ChallengeMcMonagle Marble & Granite is a long-established, family-run business based in Donegal.
Streamlining the Sales System for SSI Aero Structures
Industry: Aerospace ManufacturingLocation: GlobalFocus: Sales System Design, Service Structuring, Website & Funnel Development, Lead QualificationThe ChallengeSSI Aero Structures is a global aerospace manufacturer supplying advanced aircraft structures to
Building a Nationwide Marketing System for Westport Adventure
Industry: Tourism & HospitalityLocation: IrelandFocus: Outreach, Lead Capture, CRM Integration, Marketing System DesignThe SituationIn early 2024, Westport Estate was preparing to launch Westport Adventure, a large-scale outdoor adventure
Repositioning Verisense for the Clinical Research Market
Industry: Wearable TechnologyFocus: Brand Strategy, Market Research, PositioningRole: Strategic Research & MessagingThe SituationThis project began with a request to design packaging and branding for a new wearable device