Reviews determine which hotels are trusted, which stay in consideration, and which are dismissed before a guest ever reaches the booking engine. How reviews are generated, requested, responded
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- Author: Paul Feeney
10 Ways Hotels Can Deliver a 5-Star Guest Experience Using Automation
Communication with potential guests often breaks down during the initial enquiry phase. Below are 10 ways hotels can fix this without adding staff or software.1. Guest Experience Is
12 Ways Hotels Lose Money by Not Following Up
Hotels put a lot of effort into generating enquiries but often what happens after an enquiry arrives is often far less structured.A guest asks for rates or availability.A
4 Ways Hotels Can Increase Direct Bookings Without Replacing Their PMS or Chasing OTAs
Online Travel Agencies (OTAs) are often framed as the enemy of hotel profitability. Commission rates are high, guest data ownership is limited, and pricing control is constrained. Yet
The Fastest Hotel Wins: How to Centralise Guest Enquiries Into One System
Across the global hotel industry, demand is not the primary problem. Travellers are searching, comparing, messaging, and asking questions every day. The real issue lies in how hotels
How Hotels Can Capture & Respond to Every Guest Inquiry in Under 60 Seconds
The Hotel Reality• Guest enquiries don’t always get an immediate response• Front desk teams can’t always respond fast enough• Guests message hotels from multiple channels at onceThe System
If You Can’t Track It To Revenue, It’s Not Marketing
I see this often with companies that sell high-value products or services online. Courses, memberships, programmes, or B2B services. Demand exists. People want what’s being sold. But when
Your Marketing Isn’t Broken, The Way It’s Set Up Is
Why Sometimes a Busy Marketing Teams Still Doesn’t Grow Revenue.Most growing businesses don’t fail because of bad marketing. They fail because marketing is expected to work without the
Most Marketing Problems are Not Marketing Problems
Most marketing doesn’t fail because of poor ideas or lack of effort. It fails because the foundations aren’t in place.I’ve worked with large organisations where marketing teams were
Most Marketing Fails Before It Even Starts
I experienced this first hand while working with a large, traditional business.On the surface, everything looked fine.The organisation had a strong reputation, a well-known brand, and money being