I came across Crerar Hotels' Coorie campaign recently and it immediately caught my attention because it demonstrates, almost perfectly, many of the principles we've built Atlantic Advisory around.We
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The Business Systems Podcast
Real conversations with, and for… real business leaders. If you’re done chasing tactics and want a business built on structure, not activity - you’re in the right place. This weekly podcast takes us inside the business and marketing systems that actually drive sales as we explore how modern businesses are really built
How Can Jordan Peterson Help Your Hotel?
Jordan Peterson famously tells people to clean their room. It sounds almost ridiculously simple. But the principle behind it is bigger. Don’t start by trying to fix your
I’ve Spent Years Marketing Hotels. Here Are 5 things I’ve Learned.
Before working inside hotels, I'd already spent many years across marketing, brand and design. What surprised me wasn't how different hotel marketing was. It was how many perfectly
Who’s Responsible for Growth in Your Hotel?
After more than 30 years in the hotel industry, including seven years as VP Commercial Europe at IHG, Glenn Carroll believes one of the biggest gaps in independent
5 Reasons to Hire a Growth Partner Over a Marketing Agency
Most independent hotels don't need more marketing activity.They need someone focused on a bigger question:Where is the next commercial growth opportunity — and how do we make it
Podcast Episode 23 | Navigating Hotel Success with Glenn Carroll
Navigating Hotel Success with Glenn Carroll> Insights from a seasoned hotel consultantThe hospitality industry is evolving, and with it comes the need for independent hotels to adapt and
Podcast Episode 11 | The Challenges of Booking Corporate Accommodations with James Swift of Urban Stay
The Challenges of Booking Corporate Accommodations and How One Place is Innovating the Service Apartment IndustryIn the rapidly evolving world of corporate travel and accommodations, there are numerous
Podcast Episode 12 | What Makes a Great Bed & Breakfast with Harro Dorsh of The Hive at 52
How to Run a Successful Bed and Breakfast: Insights from Harro DorshIn today's competitive hospitality landscape, running a bed and breakfast (B&B) is both rewarding and challenging. Harro
Podcast Episode 13 | How AI and Technology Are Helping Independent Hotels Grow in a Tough Market: Insights from AAHOA’s Thomas De Sousa
In the ever-evolving landscape of the hospitality industry, hotel owners face unprecedented challenges that threaten profitability and sustainability. With rising costs and shifting consumer behaviors, understanding how to
Is It Budget to Luxury Travel or Comfort to Adventure Travel?
What is the The Comfort-to-Adventure Scale?Most people think hotel guests move along a scale of budget to luxury. I don't think that's quite right. I think they move