Real businesses. Real systems. Real results.
Every case study below shows how a clear message, a working system, and focused outreach were brought together to drive measurable growth – not just activity.
Paul Feeney
Industry: Education & Cultural OrganisationsLocation: Cork, IrelandFocus: Brand & Messaging, Website System Design, Seasonal Marketing Structure, Event & Programme MarketingThe ChallengeAlliance Française Cork runs year-round language courses while also delivering one of Ireland’s most respected cultural events — the Cork French Film Festival.Marketing was constant, varied, and difficult to manage.Courses changed every seasonEvents ran on fixed annual cyclesMarketing materials were rebuilt repeatedlyThe relationship between what was happening internally and what
Paul Feeney
Industry: Wearable Technology & SensingLocation: Ireland (Global Market)Focus: Brand Strategy, Brand Identity, Product Sub-Branding, Sales & MarketingThe ChallengeShimmer Research is a world-leading company in wearable sensing technology. Their products were highly respected within technical and academic circles, but as the business grew globally, a new challenge emerged.In a competitive sensing market, being technically excellent was no longer enough. Shimmer needed to clearly communicate its value to global enterprises, research institutions,
Paul Feeney
Industry: Construction & Stone FabricationLocation: IrelandFocus: SEO, Content Marketing, Lead Capture, Sales Funnels, Marketing System DesignThe ChallengeMcMonagle Marble & Granite is a long-established, family-run business based in Donegal. Originally known for fireplace manufacturing, the company had pivoted toward granite and quartz worktops, with ambitions to attract more premium residential clients and expand into commercial projects nationwide.Demand existed, but growth was limited by visibility and geography. Most new work came through
Paul Feeney
Industry: Aerospace ManufacturingLocation: GlobalFocus: Sales System Design, Service Structuring, Website & Funnel Development, Lead QualificationThe ChallengeSSI Aero Structures is a global aerospace manufacturer supplying advanced aircraft structures to both military and commercial clients.Their reputation was built on exceptional customer service. Clients dealt directly with senior staff and received fast, expert responses at every stage. While this approach created strong relationships, it also created a problem.Sales activity depended almost entirely on
Paul Feeney
Industry: Tourism & HospitalityLocation: IrelandFocus: Outreach, Lead Capture, CRM Integration, Marketing System DesignThe SituationIn early 2024, Westport Estate was preparing to launch Westport Adventure, a large-scale outdoor adventure park set on the historic Westport House grounds.This was not a simple local attraction launch.The ambition was national.The goal was to:build awareness across Irelandgenerate strong local and regional interestdrive traffic to a new websitecapture demand ahead of openingand continue marketing long after
Paul Feeney
Industry: Wearable TechnologyFocus: Brand Strategy, Market Research, PositioningRole: Strategic Research & MessagingThe SituationThis project began with a request to design packaging and branding for a new wearable device intended for the consumer sports market.The ambition was clear: compete in retail against established brands such as Garmin, Fitbit, and Nike.Before moving into design, I asked a simple question:Why this market?The answers were unclear.The product was technically strong, but the reasoning behind
