Industry: Wearable Technology & Sensing
Location: Ireland (Global Market)
Focus: Brand Strategy, Brand Identity, Product Sub-Branding, Sales & Marketing

The Challenge

Shimmer Research is a world-leading company in wearable sensing technology. Their products were highly respected within technical and academic circles, but as the business grew globally, a new challenge emerged.

In a competitive sensing market, being technically excellent was no longer enough. Shimmer needed to clearly communicate its value to global enterprises, research institutions, and partners across multiple industries.

Their brand and marketing materials did not yet reflect the scale, maturity, or leadership position of the business. Messaging was fragmented, visual systems were inconsistent, and product branding lacked a clear structure.

To support continued growth, Shimmer needed a unified brand system that could be used confidently across every touchpoint.

The Focus

This project focused on strengthening The Message – how Shimmer presents itself, explains its products, and shows up across sales, marketing, and product environments.

The goal was to build a brand platform that:

• Clearly communicated Shimmer’s leadership and credibility
• Scaled across products, regions, and industries
• Supported sales conversations and product adoption
• Could be extended as the company continued to grow

What Was Built

Brand Strategy

• Clarified brand positioning for a global, innovation-led audience
• Defined how Shimmer should be perceived across industries
• Aligned technical capability with commercial messaging

Brand Identity System

• A cohesive visual identity used across all marketing materials
• Product sub-branding to clearly differentiate Shimmer’s product range
• Custom iconography to simplify complex product communication
• Logo systems designed for consistency across platforms and use cases

Sales & Marketing Enablement

• Updated marketing materials and sales collateral
• Art direction across campaigns and product communication
• UI design for Shimmer applications to align product experience with brand
• Animations to explain product functionality and applications clearly
• Print and packaging design to support offline and retail use

The Outcome

Shimmer Research emerged with a brand system that matched the quality of its technology.

The new brand platform created consistency across website, sales materials, applications, and marketing campaigns. Products were easier to understand, sales teams were better equipped, and the company presented itself as a confident, global leader in sensing technology.

Most importantly, the brand system was built to scale – allowing Shimmer to extend, adapt, and grow without needing to reinvent its message each time.

Client Feedback

In Summary

This project shows how strong messaging and brand systems underpin everything else.

By building a clear, scalable brand foundation, Shimmer Research was able to support sales, product adoption, and global growth – without relying on fragmented or one-off marketing assets.